July 28, 2016

[Press Release] Zoya Urban Grunge for Fall/ Winter 2016!

Hey guys! I have a super sneak peek press release from Zoya to share today! This is info about the upcoming Fall/Winter collections, Urban Grunge:

Introducing URBAN GRUNGE* by ZOYA!
The NEW ZOYA Urban Grunge collection of creams, metallics & holos reinterprets Grunge with a modern twist for Fall 2016! Featuring six sleek, one coat, color saturated creams plus six coordinating linear, scattered holos and metal foil metallics to amp up the voltage of the season. All densely pigmented with a smooth application.


  • August: A full coverage gray like a fine, expensive leather with a mid-ranged, balanced tone.
  • Mallory: A full bodied, vibrant Prussian blue with a deeply saturated color.
  • Tara: A purple plum with a balanced tone between red and purple.
  • Courtney: A deep red beet root shade.
  • Wyatt: A true racing green with a deep pigment
  • Noah: A mid-range taupe evenly balanced between yellow and grey


  • Alicia: A linear holo with a touch of gold.
  • Troy: Liquid pewter with a foil finish and an edgy touch of black and gold.
  • Merida: A brilliant lush evergreen scattered holo.
  • Finley: A deep royal purple scattered holo.
  • Britta: A berry metallic with a red and purple, fuchsia flash.
  • Ash: A vibrant cherry with a red and gold metallic shimmer.

$10 ea.(US)

  • Clean and prep nails using Zoya Remove +.
  • Apply one coat of Zoya Naked Manicure TM Basecoat.
  • Follow with one coat of Zoya Naked Manicure TM Perfector to create an ultra-smooth surface. 
  • Next apply one to two coats of Zoya URBAN GRUNGE Nail Polish color.
  • Top with one coat of Zoya Naked Manicure TM Glossy Seal.
  • Finish by applying one to two drops of Zoya Fast Drops.

*Formulated without formaldehyde, formaldehyde resin, toluene, dibutyl phthalate, camphor, THTP, parabens, xylene, ethyl tosylamide and lead.

So, there are no promo images [yet] of these polishes, but did you catch the word holo?? Holos from Zoya? UM, sign me up! And, two of them specifically say scattered holo, so I'm crossing my fingers that this will be more of the same lovely finish that made Zoya- Dream/ Aurora/ Blaze so amazing! Ah!

Stay tuned for bottle shot loveliness as soon as I receive these babies!

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