September 30, 2014

[Press Release] Zoya MatteVelvet Re-release




GET BACK IN MATTE! RE-RELEASE!!!
All of the color, none of the shine! Meet your perfect matte with MATTEVELVET* **, Zoya’s exclusive shine-free formula. Choose from six best-selling matte nail polish shades with a luxurious crushed velvet finish and subtle shimmer.

Right on trend, these exclusive shades are being reintroduced for a limited time only!



DOVIMA: Shimmering Black MatteVelvet*.
POSH: Shimmering Crimson MatteVelvet*.
HARLOW: Shimmering Wine MatteVelvet*.
SAVITA: Shimmering Plum MatteVelvet*.
Veruschka: Shimmering Evergreen MatteVelvet*.
Loredana: Shimmering Gunmetal Gray MatteVelvet*.



*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear.


COLLECTION PRE-ORDER STARTS SOON!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US)

Zoya MATTEVELVET* colors are available exclusively on Zoya.com and in ULTA beauty stores (ask for them).

**BIG5FREE: Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.
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I think Zoya is pretty smart to re-promote these! Matte nails are still a thing- or at least I still love them, haha! I already have (and love) Veruschka, Posh, Dovima, and Savita, so I'm looking forward to seeing the other two in person! 


5 comments:

  1. I wish they'd add a blue. I do have most of these and love them.

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  2. Yes, I love Phoebe, but I crave a dark matte blue.

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  3. Ah! A dark navy or something would be super nice. :)

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  4. How long does these last on the nails? I bought a polish from the Maybelline Leather line and it had horrible tip wear after 24 hours.I tend to wear the same color for about 5 days.

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  5. Like any matte, not terribly long, unfortunately. Probably like you experienced- 24 hours or so before you notice wear. :/ Zoya recommends skipping the base coat with them, but I don't find that it makes a difference in the appearance so maybe you could try something like Orly Bonder?

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